The full address of a file. The address is the physical location of the file on a
computer. See also, relative address.
An Internet service provider (ISP) that provides local access to the Internet.
Software that is free to the user, but supported by advertisers.
A named point (anchor) on a web page that specifies where a link will go. All
links use the anchor tag.
A series of images shown one after another to simulate animation.
A mailing list that restricts who may send messages to the list of subscribers.
Apache is an open-source web server software application. Open-source
means many different individuals and companies can and probably have
contributed to its development. It is designed as various sets of modules, which
allows administrators to choose which features they wish to use.
A small Java program embedded into a web page.
American Standard Code for Information Interchange. The lowest common
denominator method for transferring information with almost universal support.
(1) Active Server Pages: A form of programming available only on servers that
run the Windows NT operating system.
(2) Application Service Provider: A company that creates business software
applications and makes them available on a subscription basis to other
An evolving protocol for content syndication and distribution. Like RSS feeds,
Atom is an XML-based platform, but is more advanced.
A file attached to an email message that can be sent to any other email
account. Attachments can be any type of file—including text, graphics, fonts,
programs, compressed files, etc.
An aspect of an HTML tag that is modified with a value.
Autoresponder (or Infobot)
A type of email account that automatically responds to requests for
information with a prewritten message. See also, smart autoresponder.
High-speed lines that are the basis of data transfer capabilities within a
The amount of data you can send through a connection. Usually measured in
kilobits per second (Kbps).
A measurement of how fast data flows through a modem or router.
A file that is not in ASCII text format, such as an image or a program.
A single binary piece of information, consisting of a 1 or 0 (zero).
Short for weB LOG, a blog is an online journal. Blogs are typically updated
daily, with “bloggers” ranging from amateur writers to professional journalists
and book authors. Blog content can be specific to a topic or simply daily
musings, rants, and ramblings about anything the writer feels compelled to
comment on. Blog postings are usually arranged in chronological order with the
most recent entries featured most prominently.
Bookmark (or Favorite)
A feature included in browsers such as Microsoft Internet Explorer and Safari
that allows you to save addresses of your favorite web sites and quickly access
pages of interest.
Ultra-high speed Internet connections. There is no minimum defined speed of
what makes a broadband connection, but in general any DSL or cable connection
is considered broadband.
The Web Browser.
An electronic message center that usually serves a specific interest group. You
access a bulletin board through the Internet, and then read or post messages to
relate to others who frequent the specific board. Bulletin boards are often topical
A unit of data that is eight binary digits (8 bits) long.
A location on a computer that stores recently visited web pages so they can
be accessed faster. When returning to a recently visited web site, you may be
viewing a page from the computer’s cache rather than fresh content, depending
on how the browser is configured.
Cascading Style Sheets
Acronym for Common Gateway Interface. A scripting language that allows
HTML pages to interact with programming applications.
An area on the Internet where people can communicate in real time. As users
type their messages, they appear on-screen along with messages from other
visitors to the chat room.
Client-side Image Map
An image that is divided into clickable regions; each region can be linked to a
A technology used to make files smaller so they transmit faster over the
Internet and take up less hard drive space. To use a compressed file, you must
expand it. Compressed files are often called zipped or stuffed files.
A cookie is a bit of information sent by a web server to a user’s computer that
is later fed back to the server in order to enhance a web site’s functionality or a
user’s experience. A cookie may be used to remember log-in information, user
preferences, shopping cart wish lists, etc. Cookies can be stored temporarily in
computer memory or semi-permanently on the user’s hard drive until an
expiration date has passed.
Contrary to newbie fears, cookies do not send pictures of your most
embarrassing moments to The National Enquirer. Embarrassing pictures are sent
directly to me. :-Þ
Cost per thousand impressions. A pricing method usually used for pricing
advertisingb impressions. For example, a $5 CPM means that $5 is paid for every
1,000 displays of an advertisement on a web site. CPM is also used for mailing
lists—one impression usually equals one email address the mailing is sent to.
Cascading Style Sheets. A web page formatting language that gives greater
control and more flexibility in page design than is possible with only HTML. It is
used as an adjunct to HTML, not as a replacement. CSS comes in three flavors:
inline, embedded, and external. An external style sheet gives a webmaster the
ability to use a single file as a central control mechanism over the layout of an
entire web site.
A sweeping term used to refer to anything on the Internet.